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Carrying out proper market research is a somewhat costly thing to do and I don't have a regular income, so I can't really dedicate that much time to carrying that out. I also don't want to do that when the DHF is specifically for this purpose.

Unfortunately, business growth and marketing are areas that many people think they understand when they do not. It is common for board rooms in corporations to have meetings on this topic and for everyone to have competing views (opinions) and the only way to overcome this is through solid research and data - which is why Hive needs this so desperately.

At some point a trigger has to come to break this or Hive will die - however, it seems that the majority of people with power are developers who simply lack the experience in these areas to know any better.