Interview with McLuhan
Poets, painters- the nature of art is to set a sort of attention trap.
Reading as rapid guessing.
The alternative to violence is dialog
Quest for Identity As Violence - Violence as self expression
Games as a mode for dramatizing what society is about and the typical accepted forms of violence in the business community. A broad audience is required.
The neoliberal interviewer responds to this by asking him where he thought the commercials aught to fit into cricket..