Yes, the deadline is for posting the goals post, which you already did. Officially you have to measure results at the end of May, but it is not so strict, I personally decided to take 30 day from posting my similar goals post. The real reason behind this post is to teach you a concept of measuring important KPI's or Key Performance Indicators, which is also important in the UX job.
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@projectmamabg and stop upvoting my comments. You are wasting your upvotes. If a comment or post has less than 0.02 upvotes it gets burned and nobody gets that. While your vote power is under 0.02 vote mostly on posts, and if you really wanna show appreciation, you can vote with like 10% on a comment :)