I don't see a lot of promotion of snaps anymore. I saw that when it just started (I created a blog about it myself), but I haven't seen a recent publication.
This way people that use other front-ends won't see it.
I also suggested the @peakd team to give snaps it's own url .....
... like snaps.io or something and give this page an easy sign up method.
This way you can promote is better outside Hive and is it poasible to attract new users.
I don't know if they will do this.
Meaning it will be a Dapp on its own.
If Peakd has the resources to make it happen then Snaps can be promoted as an X alternative for web2 people to try.
This!