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I forget what chapter it is in, but I had to solve this question for myself in writing my book ... I started with explaining about Bitcoin and Ethereum, which people know well, and then worked Hive in as the best of both worlds.

So, if I'm doing this poll, I'm asking easy awareness questions about Bitcoin, and then asking questions to see if people are interested in a coin that has the decentralized money features of Bitcoin but so much more -- social media, gaming, etc.