Did you close already some deals with ad customers? So far I have not seen any ad. Are there placeholders foreseen for not yet existing ads?
BTW: For now all should switch on the opt-in to maximize the views!!
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Do you mean we should switch to opt-out ... where it's set to yes (show ads) and users can opt out if they want?
That indeed would be probably the way to go. If someone is annoyed, he/she can opt-out, if not then even better.