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Precisely. Hive can be "amazing" to its heart's content, but if we're just peddling that idea to each other it has zero meaning, on the greater scale of things. I think Hive needs a top shelf PR team, not more developers or investors...

We can each do some PR, but having a pro team would be good. There's a rally car and a motorbike advertising it already.

1/2: In sense, we need to take a leaf from the "centralized playbook" and apply it to Hive. Not advertising, so much as "putting Hive in the news" by sharing everything we do here in podcasts, interviews, exchange relations, press releases and so forth.

2/2: In turn, that provides easily shareable news nuggets for individual grassroots promotion. Consider how often people share news stories with friends, but they don't actually create the news stories, themselves.