We see no reason to right now, Esteem is generic english word. We did change from eSteem to Esteem, previously it was focusing too much on platform steem, but we think we can now push our own name and promote it better than before. We have changed logo and name slightly, we will continue to listen what community says and improve branding when necessary. We could rebrand and have 2 copies of app, but we don't see any reason to duplicate work and support dying chain, so we moved completely.
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