People might have confidence in the fact that the project work but maybe they don't consider buying the token a worthy investment. Still I can see things changing very fast when the flywheels and network effect come into play. If people outside can see growth and people all over them talking about Hive / Inleo and people making a living off it they might start taking interest again.
Could also count on bringing non crypto people in who have a fresh view on the project only considering what is here now and not it the past.
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