It does depend on what people see as "having more or less". Ecuador is a very rich country in many ways, and a lot of people here are fine with what they have. Which, of course, is not okay for the world economy, so they're step by step taught how to consume more, and how to take economic advantage of their riches.
One theory for the people here being so "relaxed" and not worrying too much, working inefficiently and not caring too much is actually one of abundance - why care about the papaya that is getting spoiled, when you can just pick the next one, as there's fruit all year long? In a longer time context, of course. Doesn't work today anymore, as everything is owned by someone. But how fast do values change?