There's a few really great techniques to use in situations like this where one can avoid advice-giving but help guide the other person to their own outcomes. I assume you know some of those techniques and have used them, as have I.
As for the social media aspect...I'm not a fan of social media and don't have much at all of a positive nature to say about it...people would argue with me, the lemmings of the world, the sheep and that's ok, their opinions are theirs, right or wrong.
I do not despise the techniques, but my experience tells me that they work best if there is a good emotional bond with the one who teaches them.
On the point of who might be on the other side.... Yes, I think I once talked to a lemming, or so I think.....