With the internet being ubiquitous, the only reason for state education at a higher level is, simply put, connections. I might also say motivation for the undisciplined but in which case, why are you even seeking higher education?
Even maintaining high grades develops character
The problem is here though. They won't feel the need to maintain higher grades because they know they will just get it upped regardless. That's a hard battle to win as an educator. You have to make them want it, and that's not always possible.