Did you do irc, forums and oldschool blogs? They were pretty social. And the current old socnets were a great idea before money ruined them like it usually does.
which is how the platforms and media like it
Upcoming hilarity is when due to this level of not-being-able-to-think-critically, their business catastrophically fails and they are shocked and stunned and can't fathom how this could have possibly happened because they're still all people that eventually do the same thing.
Forums yes, but not irc and blogs. And yeah, they were more social in many ways, with a lot of back and forth. People have got lazy writing now perhaps.
I am waiting for the day where they fail, because the users are just too stupid :D