I have used the same broker for years and do so mostly because of the customer service. They have good fees but not the best, they have good products but not always the best, they have a wide range of services which I like so I can consolidate most of my business with one company but don't offer everything. The point is that the customer service is the key. I haven't left chasing better fees or higher interest on deposits or any of the other come-ons because I have such comfort with my current broker taking care of any problems. Why can't more companies understand this?
You know what's funny? They are literally hurting themselves this way, which leads to losing money, so how can they tolerate this?
Im the case of the company I mentioned, they have so many bad reviews, they know where the problems are, yet here we are.
You're lucky to have a trustworthy broker.