The Hashtag Protocol - Web3 incentives for #hastag creators and publishers

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In this episode of the Hive Technology Interviews, I talk to Michael Paler of Hashtag Protocol about the work that is being done to bring the #hashtag into the Web3 world.

We discuss:

  1. How current hashtags are siloed on platforms (eg. Twitter or Instagram)
  2. The need and utility for a global search for hashtags
  3. How content authors will benefit from hashtags stored on blockchain
  4. How platforms will benefit from the hashtag protocol
  5. The roadmap for getting there
  6. What's been done so far (Hint: you can mint hastags as NFTs at no protocol cost, just ETH gas)
  7. Scaling this idea on the Polygon chain

I also manage to get Chris Messina a job ;-)


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Saved by the bell. Thanks again for having me speak with you about the project! It was a blast.

A few additional resources we didn't have a chance to cover:

Website: https://www.hashtag-protocol.org
Twitter: @0xHashtag
Discord: https://discord.com/invite/EyTJFRm
Substack: https://hashtagprotocol.substack.com
Email: [email protected]


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first i thought that i don't understand anything but it looks interesting. then i realized it is on eth.
i am refusing to mint my art on eth just because the gas fees are often the average monthly paycheck in my country.

Yeah, they'll be launching it on Polygon soon, for that reason.