the Poshtoken project has "invested" hive into kickstarting the development of the game, that's the 40k hive amount, so as thanks zing is allowing posh itself which has bought back almost half of the posh in existence which people have sold over 3 years and other holders of posh to claim zing. This will however end when posh has claimed the equivalent amount of zing compared to the hive it has spent for holozing.
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Makes sense, looks like a clever financial partnership, also Posh will be an interested stakeholder on Zing. Maybe #bro or #lbi will be interested on a similar swap. Nice!