You'd have to open the pack to get access to the scannable code card, else you'd have people scanning them without buying. :D
We'd have to figure out some good ways how to make that possible for merch and things that aren't "openable".
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I admit I skimmed the post so I must of misread. But I think the idea of a scanning a pack to get the digital benefits without opening it would be a great. Possibly make a scratch off section on the packaging to protect the code from being used without purchase, just an idea. Thanks for the clarity.
Yeah there's definitely a need to think more about those things, it'll depend on how much we want to reward the original purchaser compared to opener. For instance why give someone the digital versions + zing earnings if they don't even open the pack + it'll make re-selling unopened packs a bit pointless since most would've scanned off the other value.
My thoughts is that there might be a potential market for the physical side of things alone. Making the scratchier on the outer pack a potentially good idea. In other words; those who don't want the digital assets but still want to collect the physical cards. The fact that the scratch off is scratched would be the indicator that the digital assets has already been claimed. With the system you mention in your OP, such physical items can be traded in two ways regardless of where the purchase code is. (1) the digital assets are handed over with the resale of physical assets (2) The purchaser of the resold pack/card gets the physical card but not the digital assets/benefits that the original purchaser already claimed.