I think one way to attract a new audience to this game would be to look for communities all over the pokemon world since the game has a big influence on it and get into that side of it.
Maybe you would need to sponsor those creators to promote the game on the web and in the real world.
It's an idea I have but only a very small creator.
On the other hand creating a physical product like the idea of a holozing coffee brand or sponsoring products from the field (I made a post some months ago) seems interesting to me.
If I tell you all this is because I consider holozing with a lot of potential and I see that they have a good HP power that could be destined to it.
Blessings.
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It's way too early for that, we will mainly rely on word of mouth early on but we definitely wanna make it as easily accessible as a web2 version of the game as well with opt-in options to web3.
We also definitely wanna look into physical merch, have ideas on how to give out zing tokens for that as well in different ways. :)