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There are no limits of any kind announced, so theoretically one rich bot owner could buy the lot.

How could there be a limit of 1 per account when it's easy to transfer tokens to another account? They can put a staking requirement or a lottery system assuming there is more demand above 500.
The lottery worked well for land demand.

Well, it didn't work that well, as some got 2 regions in the first pool, when it was cheaper, and also some in the second. Felt the lottery biased.