They wanted to. They never wanted to have a time period where packs weren't available. They didn't expect a 70x growth in the game or whatever it ended up being. The combination of packs selling out way faster than expected and needing to focus on scaling to simply keep the game working with so many more players meant they didn't get Chaos out when they wanted to.
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I 100% agree with this but with general sale around the corner and a good chance of packs selling out in a month or 2. I wonder how long after that were once again going to have no packs on the market. sets are supposed to last a year if these all go by February we could have a 10 month time frame of reward cards and rift watchers rift watchers being all that's available. and hopefully spells from land but that wont effect the numbers of monster's and summoners available.