How come? inLeo has its own token and an ad revenue-generating service that shares the revenue with its users. I'm not as clear how the short form posts get allocated HIVE rewards in addition to LEO rewards, but I'd agree that a short form post is, for the majority of the time, not generating as much attention and lasting information as long form posts.
But if it comes down to attracting users and eyeballs, short form content isn't a terrible place to be.
Yes Leo is a 2nd layer token. They can do it.
Hive is not.