Yes. Hopefully. Unfortunately there seems to be a weird narrative that 'breaking even' on what the DAO paid to 'make' the cards is a success. The disconnect there is mind boggling to me. It's WAY too low of a bar imho.
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I am of that mindset, but only as a minimum bar. If it helps drive DEC to peg due to demand and allows time for other sinks to burn DEC, then at least it is not a net negative.
We should not aim for or settle for 'at least it's not a net negative'. Companies do not stay in business that way. We need to set the sights for being WAY in the black for these sales, not setting the sights to break even. This is a problem the team struggles with imo.