Every game built on Hive already has access to a forum much like what Valve's Steam has (which is a place where millions gather daily). So yeah, tie these things together.
The personalities can earn rewards. The posts can earn rewards. The responses can earn rewards. Questions can earn rewards. Answers can earn rewards. But only if the people get their asses in here and the creators give them a reason to look. Gamers with HP are rewarded for simply "liking" posts and comments. And yes, having a vibrant, active and engaged community makes the product itself far more appealing.
One of the best and easiest ways to check if a game is worth your money is to visit the forum on Steam. If it's a barren wasteland. That game sucks.
Any gaming community could be here. We have "The Gaming Community" but not "Insert game name here" community. That's so weird.
And of course those pack opening posts and whatever other blandness coming out of that crowd is useless. That's like writing a post for every time you made Mario jump.
And if Splinterlands community members who own HP simply automate all votes and walk away, you've killed your chances of having an active, engaged, and rewarding community outsiders might want to join.