During the last bull for splinterlands in 2021 (that's when I started, like many with me) the team wasn't prepared for the growth and hype and mistakes were made, money (a lot) could have been spent better to say the least but I think in the last year since Matt has been running things, it's starting to look better don't you think?
You can better have a small dedicated team that's flexible and have short lines of communication than a really big team, which always will have slackers among them. Of course as always the perfection is somewhere in the middle because there's only so much a small team can do.
None of this can be planned as mostly we deal of impromptu market conditions and responds to that.