Yeah I think it's matter of a mindset change from conventional games. In Splinterlands, the cards that one buys have a value attached to it and can be rented or sold anytime, versus conventional games where items/cards bought with money don't have much monetary value.
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Thanks to renting you can really have a return on your assets or you can sell them. There is an intrensic value to the cards and because of the upgrading system, the number of cards is diminuishing making them rarer over time.