15 million is a little too optimistic and it will take a while for all those packs and cards to get absorbed. I guess there is no end-date for the sale so CL should be the last card set for a while till the land expansion and beyond. I like what they're doing with the promoting on social media and all.
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I think they wanted to target one new series a year. Kinda like a new Madden game every year LOLOL