i just imagined oprah wenfrey saying "you get a penetration rate, you get a penetration rate" 😅
but seroiusly i think most people use a social media for 2 things
1- their friends are there
2- it helps them with their business (reach more customers mainly); but this relies on the first part
the important thing is that we need enough people to come and stay (because let's face it not every user is a returning user)
all and all it's just a matter of time that enough users join to start the snowballing effect 🤖🤖