The idea is that these quick, easily consumable pieces of content are like small "drips" of honey — sweet, satisfying, and leaving you wanting more. Just like honey drips slowly from the hive, these content pieces are delivered at a pace that keeps viewers engaged and returning for more. This creates an atmosphere of anticipation and excitement around every new "drip" of content.
Good idea.
Just like micro blog, short form of video content can drive engagement.