Oh I just enjoy good/interesting conversations. Now if there was a voice form of all of this I'd be hooked. Somewhat of a 3speak, but a more fluid way for conversations to be recorded and for people to join in and out of discussions.
So back then information was far more secluded so yeah if you were comparing comps in that era. If that was the case for me the little aesthetics are why the swiss army knife ended up winning out. I'm also not sure what marketing tactics occurred back then for each product line but that also plays a pretty vital role.
Nowadays due to meme culture and how our society has changed/evolved I'm sure if they branded one for zombie apocalypses may even end up performing better. I've seen some newer age models have a fire starter built into the pocket knife whereas back then understanding of chemistry and designs were probably not as evolved as they are now.