It is not stupid, gamification is one way of having people motivated and sometimes it can be even more successful than bonuses (at a workplace). We need to keep people engaged in Hive and hivebuzz helps a bit. I'm Not against hivebuzz, I'm just against paying them $200k
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You know what the real achievement is? Hive Power.
That can be bought :) other social media they thrive on engagement we can't stay behind