The more people we can reach, the better. Even if it's just the "fringe" alt-dns crowd. They encourage others to use products and services that actually make use of web3 options.
Also, we use some web2 platforms like Twitter as well and we constantly tweet out links to web3 content. It's a slow, arduous journey, but the more peope start seeing our web3 platforms, the better.
It's all about the eyeballs and awareness.
We are the ones here on Hive that are really setting the example for others to discover and make use of.