I feel like most of the pirates nowadays are underaged gamers with little disposable incomes (which is the complete opposite of those kids spending thousands of their parents' money on NBA 2K). That and perhaps gamers from the less economically-advanced countries.
There's not a lot of incentives to pirate a game if the gamers can afford them IMO. Money happens to be the culprit more than anything else -- I guess that applies to even worst crime than game piracy. I don't support game piracy but it's not going away. At most, we can do our best to cut down the frequency of it happening.
!PIZZA