No, I thought exactly the same. XD I understand that some randoms who created a small game could make such a mistake, but not a huge company!
I don't think I've ever bought a big game from Ubi. Actually, after the premiere of AC 3 I had similar thoughts. I don't intend to support them even if they suddenly changed. Ubi has to go bankrupt so that it would be an example for the rest. The advertising campaign is the best proof of that.