First things first, it is super fun to play! It is kind of complex by now, I think the best way of learning the basics is to buy some cards and play around with them while simultaneously reading some tutorial. Things get really self-explanatory once you see how buying certain cards affects your city. But you can always ask me if you have specific questions :) I also highly recommend checking the Discord server, people are super helpful over there.
Generally speaking, the return-on-investment is really high in this game. Before the update, the usual rule of thumb was that you could get your expenses back in only 100-200 days, depending on how well you spent them. It is hard to calculate now, because education and creativity can be a fluctuating source of income as well. It takes probably longer now to get your investments back, because of the tax system.
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thanks for your reply! I'll check it out one day