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I think it all comes down whether the streamer has personality or not. People want to connect with other people, and especially with us gamers, we are born introverts.

The connection is very important here. Personality sells as they say.

Of course the content must be good also.

Of course, no one would watch a streamer play a game at the top ranks if his personality was dry as bricks. I live for the banter 😂

dry as bricks haha good one 😀

Hoping you're having a good day