Video games are going to end up on the blockchain once game developers realize how much money can be made in this model. Take Call of Duty for example. They have had their own in game currency CoD points for years that you use to buy in game items. If they put this currency on the blockchain, now they can run an auction house type feature and take a transaction fee for every purchase. Now they would have a cryptocurrency that already has a huge awareness and easily would have value on exchanges. Its only a matter of time before large game developers jump on this.
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I think the difference here is that their points are centralized on purpose so they can issues as many as they want and make holding them not profitable for the players who want to invest in the future of the currency and ecosystem. It's more like a stablecoin at this point. I guess they could make items have true ownership through blockchain but I kind of also don't see that happening as they enjoy banning accounts who're cheating and taking their items with it. It's going to be a difficult barrier to cross and they're going to have to choose to let go of a lot of power for the sake of a cryptocurrency that we deem to be one and not just a centralized stablecoin they got going right now. I honestly hope new folks take the chance to develop something of their own that's truly fair to the players and only think longterm with profits where as you say they'd just make a profit by taking fees from the transactions with the currency instead of issuing them at will like they do now.