"Don't look back" was there because people always question if you should or not because you don't know what to expect from the game. Pretty hilarious that the jump scares were getting you, I know I got done a bunch, same with when the music suspense and minor things that happen get you paranoid. Sometimes something happens, sometimes it doesn't. 😂
The jump scares mostly get me because I get so absorbed in the story. Thinking, talking and reflecting on the notes that I find that I forget to pay attention to where the obvious jump scares would be.
That is one of the things the game does well, gets you absorbed and then adds the suspense so you don't know when to expect it haha.