but many of the places just opt for the hipster burgers that are so tall that you can't possibly fit them in your mouth. Who's that for?
Influencers.
I know what you mean about Tex Mex and southwestern food. The flavors are deeper and it just hits a bit differently. We used to go to this place down by my inlaws that billed itself as "New Mexican Cuisine". They still had burritos and stuff, but it was different and that made them stand out.