My addition(s) in line with marketing and maybe more sales.
On PepeGame page there is login maybe we could have (add) create (request) new account sign up.
One thing we've mention is invitation SignUp links. These could possibly be coupled with sharing battles.
For logging in and playing (and maybe other in game activities) getting offered discounted packs with increasing discounts every day (logged in) up to seven days (one week).
PvP - Player versus Player (mode).