English
The power of simplicity for brand identity
I don't know how, but I took this photo trying to make a video. A mistake ended up being, from my point of view, a unique attraction in this shot.
The photo came out obviously shaky, but I was lucky it didn't come out totally blurry.
In the silhouette that is demarcated at various points in the image, guess what made me stop?
...
The Nike pipe.
In so much noise, lights, billboards, the bike, the pipe remains intact, neat, clear. And this led me to understand that over-elaborate symbols just make noise and end up getting lost in the pile.
“Less is more,” many people say. And many times, I must admit, I have a hard time understanding and applying it.
Less is more. Indeed. Less, leads the attention to something very concrete. More, makes the attention disperse in a lot of things to see.
I wanted to share this, because I think it is a “small big” sample, an example of the power we can have with our personal brand, and the power we can lose because of it.
I hope it will make other creators think about it as well.
I hug you!
Español
El poder de la sencillez para la identidad de una marca
No sé cómo, pero saqué esta foto intentando hacer un video. Un error terminó siendo, desde mi punto de vista, un atractivo único en esta toma.
La foto salió evidentemente movida, pero tuve la suerte de que no saliera totalmente borrosa.
En la silueta que se demarca en varios puntos de la imagen, adivina qué me hizo detenerme…
…
La pipa de Nike.
En tanto ruido, luces, carteles, la bicicleta, la pipa queda intacta, pulcra, clara. Y esto me llevó a comprender que los símbolos demasiado elaborados sólo hacen ruido y terminan por perderse en el montón.
”Menos es más”, dice mucha gente. Y muchas veces, debo reconocerlo, me cuesta entenderlo y aplicarlo.
Menos es más. Efectivamente. Menos, conduce la atención hacia algo muy concreto. Más, hace que la atención se disperse en un montón de cosas para ver.
Quise compartir esto, pues creo que es una “pequeña gran” muestra, un ejemplo del poder que podemos llegar a tener con nuestra marca personal, y del poder que podemos perder por la misma.
Espero que a otras y otros creadores, los lleve a reflexionar también.
Los abrazo!
Device: iPhone 16 Pro
Translation: DeepL
Dispositivo: iPhone 16 Pro
Traducción: DeepL
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STOPOmg that’s absolutely a lot! Thanks a lot for telling me about it!
You're welcome @belug! Keep up the great work, and you'll reach your next target in no time.