Marketing para eventos - Parte 1

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Una de las actividades más importantes para poder crear eventos exitosos es poder establecer estratégicas y tácticas de marketing con la finalidad de atraer personas a nuestro evento tanto presencial como digital, así que debemos comprender como funciona esta área y como podemos implementarla.

En mi anterior video, hablé sobre algunas preguntas que debemos realizarnos al momento de crear un evento ver video

En este nuevo explico con manera más detallados aspectos resaltantes al momento de crear eventos:

  • Estudio de mercado y validación antes del evento
  • Estrategia de marketing para eventos
  • Métricas

El próximo video explicaré más las etapas del embudo:

  • Adquirir
  • Activar
  • Retención
  • Recomendar

Saludos.


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Súper interesante y valiosa información, gracias por compartirnos estas herramientas 🙏🏻

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