We all want our business or brand to be visible, for this, marketing on social networks for mobile devices facilitates the promotion and achievement of the objectives we set.
From getting followers, converting them into customers, to achieving effective sales and retaining our consumers. It is ideal for obtaining valuable information about the activity, tastes and social preferences of customers and thus grow the business.
In this article I show you unmissable information about:
- How to create a campaign in social networks for mobile devices;
- Segmentation in social networks;
- Guidelines for creating social media ads.
How to create a mobile social media campaign?
These are the first steps you must follow to create an optimal campaign on your ### social networks.
1.Do you choose which social network is best for you?
Each social network responds to a purpose or objective, among which it is worth highlighting:
- Expand personal relationships;
- Share content;
- Establish professional contacts.
To choose the social network that suits you best, you must recognize its functionality and objective, as well as if your audience or target market participates in it.
2. Segment
All apps or social networking sites have an audience targeting feature. Generally, they are found in the Ads or advertising configuration, they are very easy to interpret and detail so that your ads are shown correctly to the indicated people.
3. Create
Keep in mind how ads look on mobile devices and create ads making the most of dimensions, colors and formats.
Remember that there is such a variety of screens and devices, that you must take into account to generate versions that adapt to each one of them.
For example, let's say you're a house painter in Caracas and you want to introduce your business to people who live in the area through social media ads.
What should you do?
- If you prefer, use Facebook and create an ad targeted to the Caracas audience to generate more traffic to your website.
- As you review the segmentation, you make the decision to try to attract homeowner gentlemen, because they are the majority of your audience.
- In the same way, you can segment your audience based on their activities, interests and the "likes" they have applied on Facebook, so you can filter a group that really responds to your target audience: men, owners, with an interest in decoration, construction and paintings.
What remains is to know the campaign configuration of the social network that you have chosen and that best suits your business. Follow these steps and you will make the most of your campaigns on social networks for mobile devices.
If you want to optimize the use of social networks in your business, I will wait for you in the next article to learn what you should NOT do on social networks
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