How to sell when you don't like to sell?

[eleidap]

Let's see, how many of you, dear readers, work as a salesman? I know friends and close ones who are dedicated to it, but when I ask them, do you like to sell?, toads and snakes come out of their mouths.

Among the most demure phrases they told me:

"I'm not good at cheating."

"I can't stand people"

"Sales are not my thing"

LOL! Yes, I laugh... and at you.

So what are you doing there? EITHER

What have you done to improve your craft?

How to sell when you don't like to sell?

For starters, don't blame yourself. Breathe, take it easy. I will be empathic and not lecture you...

I don't sell because it makes me uncomfortable, but I do like to teach how to sell 😉.

As I also love writing, persuading and telling stories that teach how to generate income, improve your brand, position yourself on the internet... and although the goal is the same, that does not make me a professional salesperson.

Well, being a seller requires different skills and a particular approach... let's see.

How to sell when you don't like to sell?

The first thing you should do is stop thinking about selling. Do not set yourself the goal of "having to sell" or that your reader obeys the CTA.

Think about helping your reader to discover the need for it and motivate him to try the solution you offer to cover this insufficiency in his life.

Only then will you be able to write messages for your business that convert and sell.

Keep reading I will tell you how to start.

To get the attention of your ideal client, start by writing texts following this step by step:

You need an action plan

Few things in life achieve success without a plan. Think about it, for everything we have a way of proceeding, even for the unexpected.

As we talked about how to sell when writing texts, this plan must be based on the pillars of the types of writing that are:

Persuasive Writing

Your approach must be based on the foundations of persuasion, for this you must do the previous work and be clear about these points:

1. The personality of your brand. That is, what differentiates you from others, what you do, how you communicate, what is your mission, your vision, your values ​​and the emotion you want to convey.
2. Your buyer person or ideal client. Think about who would buy your product whom you have to convince.
3. The value of your product or service. This is the common point between the previous two.

Once you define this, the path between your potential customers and your product or service is paved. Without a doubt, you must be able to establish a connection with your target audience, since they are the ones who identify with your brand.

I mean, when you write or sell, you don't do it to everyone...

You must know very well who is capable of appreciating and valuing your offer, your brand, its attributes and solutions. Those that will be easier to make them remember and that they want you before buying.

This approach allows you to awaken the expectations and desires of your audience and direct them towards your brand.

Try it and you will see results quickly.

Copywriting

We use our voice to communicate, if we can't, we use our hands, writing, gestures... but somehow we manage to make ourselves seen and be present.

In the case of sales, once we know the essence between our offer, our clients and the needs and solutions that unite them, it is appropriate to use those advertising principles, techniques or formulas.
The world of copywriting is vast, and more tools are emerging every day. However, there are some basic principles that are easy to remember and are very successful.

Principle of authority

This resource should never be missing in your content, write texts that leave no doubt that you are an expert in your field, that you gain the trust of those who read you.

That's why you write with:

• active voice;
• eliminates any trace of doubt or inconsistency;
• use the specialized terms on your topic or field;
• Clarify, teach, explain.

Principle of scarcity

Nothing moves the sense of taking advantage of opportunities more than a warning of scarcity. Phrases like:
How are you going to miss it!, Last available!, Offer to end; they tend to stimulate an immediate need for your offer.
The guarantee or social proof
Providing some form of guarantee about your offer minimizes the fear of being wrong in your audience, generates trust and favors the sale.

Just like showing or sharing the opinions and comments of those who have already seen your offer supports decision-making about the purchase, so many people can't be wrong, right?

A formula

I am talking about the simplest of advertising copywriting, the PAS formula:
Problem: Explain the problem by showing the customer's pain points.
Analysis: details the situation of the ideal client.
Solution: offer the solution you have for it.
Without many laps, write simply following this formula and your content will shine in the eyes of your readers.
Practice a lot, review, write different versions, and choose the one that comes closest to these points, with the fewest words possible.

Don't think it's difficult. Nope.

When you learned to cook your favorite dish, did it go well for you from the first time? You needed a recipe, ingredients and to try and try.

The same happens with the art of writing to sell.

There are those who have a gift and others we must practice, practice and practice. We can learn and develop this skill.

I will know this...

What skills do you need when writing to sell?

write down...

1. Be curious

Search, ask, review, study your market and your client. Understand it and know it in depth.

2. Be empathic

Only by recognizing the needs of your demand or target audience can you express yourself in the way that they feel identified.

3. Be up to date

Know your promotion channels: social networks, email, app. Follow the trends of digital marketing, as they always adapt to how the market responds.
Set achievable goals, short, small tasks per day, and incorporate more and more skills into your writing to sell, little by little you will do it without having to remember what to do.

You will do it automatically.

Finally, to sell when you don't like to sell you should:

1. Know and perfectly establish the main characteristics of your brand before sitting down to write.
2. Take advantage of the techniques, tools and formulas of persuasive and advertising writing in your content.
3. Practice, practice and practice.

Thank you for reading this far!
If you liked this content, I would appreciate your comment.
Image credits:Vector de nuevo producto creado por storyset - www.freepik.es

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