I think people need to realise that there are degrees of decentralisation. It would be helpful to know to what degree they want to have a competitor to youtube that is "decentralised" as the specificity of their answer will be crucial in developing the pitch and/or understanding what the big players are really looking for.
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Good point. I think anything that has more than one player calling the shots is a good start. Where that ultimately leads to is what we are hoping to find out.