Hive was such a bad choice for a brand name to begin with. There was already a company that invested in blockchains in existence called Hive Blockchain or something like that. It tried to sue Hive but failed because Hive is a protocol and there was no entity to sue. LOL
Yep. Im not sure how much the name has held us back, but it certainly has not helped!
A brand name should be recognizable.