Insult is a personal feeling. I doubt people are reached not to insult others, many already start with it as a kid or is it lack of respect?
On the other hand it's hard not to insult someone. Many feel insulted even if there is nothing said or done which is meant or seen as such. It has to do with culture, religion, gender, discrimination and education too.
It's hard to know everything about everyone and interesting is too that those who feel easily insulted have no problem to insult others themselves.
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That is life, sometimes we are innocent, but considered wrong and vice versa.