Oh, life is full of irony and paradoxes, I agree with you totally. That's just life :) nothing is absolute.
I wish you all the luck with your site! Work paid off I hope so. Sometimes it takes several tries and 100 mistakes but that's normal and inevitable I think. People change, their habits change, trends change all the time... Mistakes are just there to show you what not to do and help you understand your audience.
Thank you so much :)) it is really nice to read this! Also, thank you for sharing your thoughts.