Yea, that's what I was getting at. Can't remember who it was I was listening to, but he was discussing the topic of people misusing words. He recommended, instead of getting you panties in a wad, calmly, and sincerely ask them, "What do you mean by that?"
More often than not, they either have absolutely no idea and won't be able to define it, or, their definition is so far off they make a fool of themselves. Worst case scenario, if they do understand what it actually means, you can move on with at least a slightly more meaningful conversation than you would have otherwise. On rare occasions, it changes the tone of the conversation completely.
When you have the opportunity to challenge such use you always should. However, the propaganda system out there is drowning us out. We are fighting against a fire hose, yet we must still fight.
Yes, we must.