Other than the frustration of it taking me 3 tries to make an account and save all the important info, (Yup I didn't save my seed the first time and somehow lost my keys the second time. I be slow at times) I've found navigating hive far more enjoyable then navigating twitter or facebook. Maybe it's the lack of politics but the UI is also really nice. Or maybe I just like that it's decentralized and actually rewards content creators rather then leeching them like parasites.
It also helps that I've got a friend who answers all my questions.
Plus there's cats. That makes everything better.
That, right there, is definitely a big plus... and I'm sure Hive would have a much better adoption/retention rate if there were more direct contact between the person referred and the more experienced person who referred them!
And yes, everything is better with cats!
=^..^=