At least for me, part of what made the Tesla angle so interesting was that it was a very visible example of "you can buy a Tesla for 1.2 BTC!" paired with Musk's earlier statement that the company was not going to just turn around and turn the BTC from sales into fiat. Whether the post-game analysis reveals that it was just a publicity shitshow, or not, the new paradigm WAS — however briefly — in the greater public's face.
I have a pretty unworried approach to the ups and downs... much of it based on decades of involvement in a completely different paradigm: selling "collectibles" at auction on eBay. Markets are fickle. There are days when three collectors literally go to war to get something they really want, and it sells for 10x normal market value. On others you take a loss because on that day nobody was looking. My point? You can't be too attached to what happens on any given day (unless you want live with ulcers and insomnia!); instead you have to consider where you are ending up on average, in the long term... and the fact there is that it only takes a few "high flyers" to offset a large number of "meh's."
=^..^=
Ya, the next level is in sight, but major retailers need to accept this currency, and the rug was just pulled out from under it.
I have also sold a lot of collectibles on ebay (mostly sports cards) and I am very much aware of the way it goes. I suppose that I learned a while ago that selling things at a loss is sometimes better than holding onto it for an even greater loss.
The price instability is going to be a tough pill for retailers to swallow, for a while. Cryptos are a lot like foreign currencies when we travel... most people don't just think of the souvenir mug having a price in the local currency, they translate back into their own currency... in this case "fiat dollars/Euro" or whatever. It may take decades for that thinking to go away.
Precisely, you can't worry too much about losses on individual items! Sitting around losing sleep over "Shitcoin-3000" being down 50% is sort of wasted energy if your overall portfolio of 100 different assets is up 50%. And yet, many get freaked out and stuck there...
=^..^=